Pay Per Click Search Engines-Boost Traffic to your Site


Full Description
The advent of pay-for click search engines now offers you the benefit of instant traffic. Achieving high rankings with the search engines can take as much as 4-6 months with a new site. With pay-per-click search engines people find you immediately after you set up your account and your bidding request is approved.


Outcomes:
Upon completion of this course, you will be able to:

1. Understand the differences how pay-per-click search engines work.
2. Implement the process and achieve the best bids for your relevant keywords.
3. Pick the right keywords, create a dynamic title and site description.


Assessment:
You should be able to affirmatively answer a series of questions to determine if you have successfully been able to apply the principles put forth in this tutorial.
Course Information (see above or below lessons, outlines, activities, etc.)
This comprehensive tutorial is designed to take you step-by-step through the process with Overture the most popular of the pay-for-click search engines to achieve the fullest, optimum results. The case study is designed so that you may follow through our step-by-step short cut instructions and in doing so learn how to set up a successful bidding operation on Overture. Once you have completed this tutorial you will be ready to engage in a pay-per-click strategy on additional search engines sites such as ah-ha, findwhat and others.
Overview:
A. What you need to know in getting started:what is Pay-Per-Click all about?
B. How do people search?
C. How to pick the right keywords?
D. Learn how to do an exceptional title and description:a must for success.
E. Looking at the top ten Pay-Per-Click Search Engines-which one is right for you.
F. How to buy targeted traffic at Overture-six easy steps.
G. How to gain the advantage over the competition-5 practical tips and techniques.
H. How to out think your competition:controlling your bids-using the Keyword Bid Optimizer Tool.



Contact Hours: 10