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Master Search Engine Optimization Competencies for Web Developer (MSEOC)

Full Description

The Internet search engines continue to evolve and with it, the strategies for effective web site promotion and marketing. Search engine submissions when done by certified professionals will result in significant search engine rankings for your personal or your client`s website. Web certification standards, especially as it relates to qualifying a search engine placement service, which guarantees top 10 search engine placement, must be stringent. For this reason, we have developed unique guidelines validated by schools and universities that serve to accredit our search engine Master Certification. To see if you qualify or have the basic knowledge that you need for this course, you can send for a self-quiz. MSEOC@1-internet-courses.com

Outcomes:

We require that you demonstrate a level of proficiency to such a degree that the outcomes of the course are measurable in terms of

learning,
behavior and
actual tangible results.

We are only able to assess the Learning that has taken place but stress that Behavior and Results are also important aspects to be monitored and assessed by yourself.
We expect your knowledge and skills will significantly increase to an Advanced level through demonstrated knowledge and application.

Assessment:

The candidate for certification will be asked to provide written evidence of knowledge regarding any concepts, techniques and tactics that are in current practice. To identify and discuss proven systems, with the most current information available on the changing algorithms of the different search engines.

Behavior and results are self-monitored but they are important indicators of successful completion and certification status.
Behavior (self-monitored)--Therefore, you now have the capability to make a difference in whatever type of search engine optimization you are engaged in.

Results (self monitored)--As a result of your Advanced study, you will be able to affect sales, costs and profits with a positive bottom line being achieved.

Course Information (see above or below lessons, outlines, activities, etc.)

To earn Master Certification and continuing education credits (CEUs), students must complete the following:

Deliver a seven-page project that will consist of a minimum of two pages describing your web site''s business, the objective of the site, the analysis or strategy that is to be applied for the site, and URL''s pointing to the optimized pages or files of the pages. Seven pages in all. Charts, reports, and other means may also be submitted to support your optimization strategies.

Project should cover written and optimized pages with:
- Intensive keyword analysis to determine the six best phrases and competitive keyword density analysis for the URL of choice. This analysis will provide a recommended strategy based on real- time access to actual search terms used by surfers.
- A comparative keyword density analysis to ensure competitive optimization.
- Optimization of the index or home page for one major targeted keyword and be sure that the content of the optimized page is professionally written with compelling titles, descriptions, headers, and content.
- Creation of five content-rich sub pages, each with one of the lesser keyword phrases. Each page will have a different keyword and all pages optimized for one search engine of choice or all pages optimized for different search engines of choice.
- Creation of a sitemap that is like a table of contents listing the five content rich pages with a visible link of the sitemap on homepage.

Contact Hours: 24