Course Name

E-mail Gems

Contact Hours: 24

Course Description

Do e-mail messages in your company resemble screen versions of the junk mail cluttering mailboxes today? E-Mail Gems helps participants develop screen savvy as they create electronic messages readers view not as junk but as gems. This course can be taken in a self-directed pace. You will have 1 year access to this course.

Outcome

You will be able to apply this knowledge in the workplace You will have an appreciable understanding of the subject matter You will be trained in a systematic manner designed to get you up to speed on the subject matter in a short period of time

Assessment

Testing as part of the course through exam simulation engines.

Outline

I. SCREEN SAVVY: Sense, Streamlining, Sensitivity, Style, and Scannability         A. Screen Gem Qualities: Clarity, Carats, Cut, Color, and Facets         B. Screen Myths: A Dozen Dilemmas—True or False?         C. E-Mail Temptations—What Are They? II. JUNK VERSUS GEMS         A. Pet Peeves         B. Warmest Wishes III. E-MAIL ADVANTAGES AND DISADVANTAGES IV. ELECTRIFYING COMMANDMENTS         A. Audience         B. Purpose         C. Subject Lines V. SCREEN SAVVY: GEM QUALITIES A. Screen Sense: Clarity         1. Organization         2. Completeness         3. Accuracy B. Screen Streamlining: Carats         1. Conciseness         2. Economy         3. Simplicity C. Screen Sensitivity: Cut         1. Courteous         2. Caring         3. Positive D. Screen Style: Color         1. Conversational         2. Creative         3. Compelling E. Screen Scannability: Facets         1. Easy to Read         2. Easy to Follow         3. Easy to Understand VI. POLISHING YOUR GEMS         A. Punctuation Pitfalls         B. Grammar Glitches         C. Spelling Slip-ups VII. E-MAIL JUNK TO GEMS EXERCISE