This course will help you build a brand that distinguishes you from your competition. The class includes video, text, and downloadable resources.

Branding and Beyond explores the following areas:

• What is branding?
• How branding works
• Choosing a strong name
• Protecting brand names
• Distinguishing differences
• Comparing competition
• Strategies for brand specificity
• Using image in advertising
• Value proposition
• Activating the brand

The Branding and Beyond course also contains downloads and resource links that will help you put your plan into action.

Completion of the Branding and Beyond module will help you:

• Define branding and how it relates to your product or service
• Choose a strong name that sets you apart from your competition
• Learn how to protect your brand name
• Create strategies for targeting your audience, advertising, and activating your brand

Evaluation of your performance will be based on:

• Quizzes are provided in each module for self-evaluation of your progress.

Branding and Beyond is structured to adapt to your preferred learning style and can be used as follows:

• Participants can navigate the module like a book, moving from chapter to chapter
• Participants can use the audio feature to listen to the content
• Menus and Table of Contents allow participants to find specific information quickly and easily
• Downloadable templates assist participants in putting the ideas they have learned into practice
• Videos enhance learning and interest