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Course Name |
Build Your Own BIZ™ - Bootstrap Marketing |
Contact Hours: 1 |
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Course Description |
This course will help you develop an effective plan for marketing your product or service. The class includes text and downloadable resources. Bootstrap Marketing explores the following areas: - Marketing basics
- Creating a marketing plan
- Defining your target audience
- Determining marketing channels (viral marketing, digital merchandising, trade shows, Internet marketing, E-mail marketing, newsletters and more)
- Creating marketing strategies
- Measuring the plan's effectiveness
The Bootstrap Marketing course also contains downloads and resource links that will help you put your plan into action. |
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Outcome |
Completion of the Bootstrap Marketing module will help you: - Explore the basics of marketing
- Create an effective marketing plan
- Create marketing strategies to target a specific audience, build a brand around your product, limit distribution channels, and properly locate your product
- Measure your marketing plan's effectiveness
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Assessment |
Evaluation of your performance will be based on:
- Quizzes are provided in each module for self-evaluation of your progress.
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Outline |
Bootstrap Marketing is structured to adapt to your preferred learning style and can be used as follows: - Participants can navigate the module like a book, moving from chapter to chapter
- Participants can use the audio feature to listen to the content
- Menus and Table of Contents allow participants to find specific information quickly and easily
- Downloadable templates assist participants in putting the ideas they have learned into practice
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