This course will help you develop an effective plan for marketing your product or service. The class includes text and downloadable resources. Bootstrap Marketing explores the following areas: - Marketing basics
- Creating a marketing plan
- Defining your target audience
- Determining marketing channels (viral marketing, digital merchandising, trade shows, Internet marketing, E-mail marketing, newsletters and more)
- Creating marketing strategies
- Measuring the plan's effectiveness
The Bootstrap Marketing course also contains downloads and resource links that will help you put your plan into action. |