Course Name

Learn How to Write the Kind of Cover Letter That Gets Results

Contact Hours: 10

Course Description

The main objective of this course is to equip you with a proven method and persuasive writing technique that gets results. The course, “Learn How to Write a Cover Letter That Gets Results” is designed for individuals who want to get a potential employer to take action and give your resume thoughtful consideration. Since no one can be expected to change their mind or take action if they are not predisposed to do so, this approach helps break down barriers that might otherwise preclude achieving a successful outcome. This course begins with the creation of a baseline of written information (outline or document) that will be referred to at the end of the class for comparison. When this,the first assignment is completed it is put away, only to be referred to at the end of the course.   You will then be given a series of 5 steps and corresponding assignments to work on as quickly as you care to. Each of these carefully ordered steps will bring you closer and closer to applying the method to your original written work (baseline). The final project is designed to take your original work and apply it to what you have learned. From the revised outline you will write a completed employment letter that should, when compared to the original work be remarkably different and substantively effective in its intent and purpose. Once the persuasive premises of communication are thoroughly understood you will be able approximate how your own written messages can be more effectively constructed and used in daily social and workplace interaction.

Outcome

By completing this course you will learn to: Develop a persuasive writing strategy that can be applied to the cover letter. Demonstrated competency in writing persuasive communication content Ability to apply knowledge to a written cover letter. Application to a focused cover letter designed to get results.

Assessment

Self-Assessment through comparison of original baseline cover letter document to the new document that has been carefully optimized using persuasive writing methods and technique.

Outline

This course is designed to be completed within 1 week or sooner. You will be given exercises to complete via email. Topics Persuasion--What is it?—Defining persuasion and developing a standard means of understanding its characteristics Creation of baseline information—Development of a cover letter Familiarization and application of 5 Steps to more effective persuasive communication Writing exercises and application Conclusion of course (Phone call debriefing)