Course Name
7 Steps to A Lot More Sales

Contact Hours: 3

Course Description
The 7 STEPS TO A LOT MORE SALES course is a comprehensive marketing/sales training course designed to help business owners and marketing managers discover “hidden” sales opportunities within their business. Upon completion participants will be able to implement the 7 STEPS and new bonus step on Internet Marketing. They will unlock the “hidden” sales opportunities discovered for exponential increases in sales and profits of 25%-100% or more in as little as 60-90 days without spending more money on traditional advertising!

The course has proven to create sales and profit increases in all types of businesses regardless of size and in all types of industry – retail, wholesale, manufacturing, services and professional practices.

Your expert-led training is presented by Richard Johnson. 21st Century Marketing Systems, Inc. was founded in 1990 by Richard H. Johnson who published – 25 Ways to Increase Sales Without Spending an Extra Dime on Advertising through CRISP publications. Richard’s experience implementing the company’s unique 7 STEPS TO A LOT MORE SALES system with businesses in all industries and his Masters in Business Degree combine to train consultants and business owners throughout the world.

21st Century Marketing Systems, Inc. has established over 200 affiliated marketing offices throughout North America and Europe helping thousands of businesses increases sales and profits without spending more money. The system is endorsed and used by Manufacturing Extension Partnerships within the Department of Commerce and the International Guild of Professional Consultants to certify over 2000 members in marketing and sales consulting expertise. The system was recently included in the on-line learning management systems of Dell and IBM computer.

Frequently Asked Questions

How long will it take me to complete the course? The amount of time it takes to complete the course is dependent upon the time you are able to spend in study. The actual length of the online video instruction is close to 3 hours. However to maximize the learning experience, that online video instruction is broken into many smaller topic segments that tend to be 10-15 minutes in length, and many have optional activities as well.

Will I be able to work at my own pace? Yes. The modular format of the instruction method allows you to proceed according to your own pace. Your personal schedule governs your completion time.

Are there any required books for the course? No. the printable materials are accessible from within each course segment and can be viewed online as well. These are included at no additional cost to you.

Can I assess what I have learned? Yes. Each self-paced unit has an associated assessment quiz. From there you will be able to determine if you understood the concepts or if you still need to review the materials further.

What are the advantages of taking this course online? Always accessible…on demand…single login…easy to manage…work at your own pace…these are just a few of the many advantages.

After completing all course sessions, you will have learned the seven steps to a lot more sales:
  1. Step 1: Unique Selling Proposition
  2. Step 2: USP Integration
  3. Step 3: Database Marketing
  4. Step 4: Marketing Alliances
  5. Step 5: Custom Advertising
  6. Step 6: Community Relations
  7. Step 7: Direct Marketing
Enroll today in this course to start your learning.

Evaluation of your performance will be based on:
  1. Individual module quizzes which can be taken before or after the training section
  2. Post quiz that assesses the combined topics covered within the complete courses level
Completing a self-directed course: It will be your responsibility to access the course through your individual login, learn from the one-on-one instruction segments, and assess your level of retention with the post tests. All course materials will remain accessible online for the period of the subscription access. The printable study guides can be retained indefinitely as a means of refreshing your skills after a period of time.


Level 1
  • Traditional Definition of Marketing
    • “Lean” Marketing System
  • Company Benefits
    • Three Ways to Grow
    • Optimize and Leverage
    • Marketing Assets
  • Step 1: Unique Selling Proposition
    • Effective USPs
    • What is my USP?
    • Multiple USPs
    • Four Steps
    • Handle on USP
  • Step 2: USP Integration
  • Obstacles
    • Checklist
    • Qualifying and Presenting
    • USP vs. Slogan
Level 2
  • Step 3: Database Marketing
    • Implementation
  • Step 4: Marketing Alliances
    • Alliance Examples
  • Step 5: Custom Advertising
    • Situational Analysis
Level 3
  • Step 6: Community Relations
    • Releases
  • Step 7: Direct Marketing
    • Direct Marketing Uses
    • Direct Marketing Components
  • Bonus: Internet Marketing
    • Sales Increase
  • Implementing the 7 Steps
    • Mistakes
  • Marketing Assets
    • Case Studies