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Course Name
Build Your Own BIZ™ - Bootstrap Marketing

Contact Hours: 1

Course Description
Promote Your Product More Effectively

This course will help you develop an effective plan for marketing your product or service. The class includes text and downloadable resources.

Description of Course

Bootstrap Marketing explores the following areas:

  • Marketing basics
  • Creating a marketing plan
  • Defining your target audience
  • Determining marketing channels (viral marketing, digital merchandising, trade shows, Internet marketing, E-mail marketing, newsletters and more)
  • Creating marketing strategies
  • Measuring the plan's effectiveness

The Bootstrap Marketing course also contains downloads and resource links that will help you put your plan into action.


Completion of the Bootstrap Marketing module will help you:

  • Explore the basics of marketing
  • Create an effective marketing plan
  • Create marketing strategies to target a specific audience, build a brand around your product, limit distribution channels, and properly locate your product
  • Measure your marketing plan's effectiveness


Evaluation of your performance will be based on:

  • Quizzes are provided in each module for self-evaluation of your progress.


Bootstrap Marketing is structured to adapt to your preferred learning style and can be used as follows:

  • Participants can navigate the module like a book, moving from chapter to chapter
  • Participants can use the audio feature to listen to the content
  • Menus and Table of Contents allow participants to find specific information quickly and easily
  • Downloadable templates assist participants in putting the ideas they have learned into practice