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Course Name
Search Engine Optimization Certification

Contact Hours: 70

Course Description
To be successful online, you need to build SEO into your digital marketing plan. Smart businesses of all industries are using SEO to grow their business and connect with customers. Why? Most businesses get about 60-80% of their traffic from organic search, and it’s usually the top three results in search that get the click. Organic search (meaning non-paid search engine rankings) is the single biggest source of traffic to most successful businesses’ websites. Without SEO you could be missing out on reaching a huge segment of your target audience.

Your will help you:
  • Use SEO to drive organic search to get massive results
  • Optimize your website to blow away the competition
  • Impress clients with your certified expertise and high-level knowledge
  • Help businesses plan successful SEO strategies

You will also have the opportunity for weekly one-on-one office hours with one of our highly-qualified trainers. These sessions will all you to ask questions that you have about the curriculum or how to apply it to your business.

Please note: Course of study may be completed earlier than indicated.

Outcome
The search engine optimization certification is an investment in your future. Certified graduates have the knowledge and expertise to be recognized as SEO experts. Showcase your valuable skills developed during the training course to employers and clients, and advance your career today. You’ll wonder how you ever got along without it!

Assessment
You obtain your Online SEO Certification by completing the coursework, passing the SEO test and submitting a SEO Strategy for yourself or your business. Once completed, you will receive a digital certificate, a certified badge to display on your website/social media accounts, PLUS a certification on your LinkedIn account!

Required Book(s)
All training is delivered online; no additional purchase required.

Outline
Program must be completed within 10 weeks; however Certification includes FULL ACCESS for ONE YEAR from date of enrollment to these courses for reference purposes (including updates):

Search Engine Optimization (SEO)

In this SEO Training course, you will learn everything you need to know about optimizing your website to rank better in search. This course will provide you with the knowledge you need to identify SEO tactics that will get you the best results and integrate them into your digital marketing plan. We also show you how to build and execute an SEO plan and master advanced techniques to get the best results.
  • Learn what SEO is and why it’s important
  • How to build a strategic SEO plan
  • Tracking and measuring results
  • Technical audits for better results
  • Advanced tips and tricks

Program Content:
  1. SEO Training 100 - Essentials
  2. SEO Training 200 - Strategy
  3. SEO Training 300 - Management
  4. SEO Training 400 - Mastery

Copywriting for Search

We’ll introduce the concepts of how search engines work, what it means to optimize your content for search engines, and why it’s important to keep this process in mind before you begin writing.
  • Understanding how search engines work
  • The steps to growing your engagements
  • Content optimization for better search
  • Pro-tips for writing content
  • Advanced tips and tricks to grow results

Program Content:
  1. Copywriting for Search 100 - Essentials
  2. Copywriting for Search 200 - Strategy
  3. Copywriting for Search 300 - Management
  4. Copywriting for Search 400 - Mastery

Websites

Your website is your first impression and you only have a few seconds to capture attention. Your website is also the hub of your online activity. In this course, you’ll learn the benefits of a website for your business and the importance of a strategically planned website.
  • Discover best practices
  • Information architecture
  • Usability & user experience
  • How to better design your website
  • SEO keywords to show up in search
  • Blogging tips & tricks

Program Content:
  1. 100 - Essentials
  2. 200 - Strategy
  3. 300 - Management
  4. 400 - Mastery

Google Analytics

Google Analytics is a powerful free tool that allows you to measure the effectiveness of your marketing campaigns so you can make smarter decisions for your business. Once you’ve taken the Google Analytics training course, you’ll be able to answer the question, “are my marketing campaigns working?”
  • Learn to evaluate success
  • Understand audience metrics
  • Remove annoying spam data
  • Determining a good bounce rate
  • Using Behavior Flow to evaluate user experience

Program Content:
  1. Google Analytics 100: Introduction to Google Analytics
  2. Google Analytics 200: Setup and Configuration
  3. Google Analytics 300: Dashboard
  4. Google Analytics 400: Gaining Insights from Data
  5. Google Analytics 500: Advanced Google Analytics

Also included with your Certification:
Digital Marketing Tools - There isn’t one tool that is right for everyone. The right Digital Marketing tools can help you get better results faster from your digital and social media marketing. This course and its components are designed for you to see results FAST! Here’s what you get:
  • Detailed video reviews with examples, tips, and tricks
  • Constantly updated courses covering the latest tools
  • Unlimited on-demand access for one year
  • Social Media Efficiency Guide to optimize content
  • Top Tools for Social Guide
3 Months Free Membership Digital Marketing Insiders - As a member of the Digital Marketing Insiders, here are a few things you get exclusive access to…Monthly LiveCast digital news, Q&A with the experts, Recordings of the full webinar for on-demand viewing and connect with a community of experts.